45th President Trump and his team quietly launched a new social media site, GETTR on Thursday. The platform is meant to rival Twitter and is being led by former Trump spokesman Jason Miller.
The platform, called GETTR, advertised its mission statement as “fighting cancel culture, promoting common sense, defending free speech, challenging social media monopolies, and creating a true marketplace of ideas.”
Trump’s involvement with the project is unclear as is whether or not he will set up an account on GETTR and use it, though his proximity to Miller suggests that this may be the latest attempt to get him back in the churn of social media
The former president has been looking for alternative ways to engage with his base online after having been booted off Twitter and suspended from Facebook after encouraging the Capitol rioters on January 6. And his prior effort to engage online—through the launch of a professional blog—ended quickly amid widespread ridicule and poor readership.
GETTR is one of the highest-profile projects in a larger ecosystem of pro-MAGA tech and social media platforms that have blossomed on the right, largely fueled by a sense that Big Tech is attempting to silence conservative and pro-Trump ideology from being disseminated online. In recent months, it was widely reported that the Trump team was searching for a platform on which to re-establish his online presence, either by buying a company outright and rebranding it as his exclusive platform, or becoming a featured draw.