Former President Obama and his wife Michelle have reportedly entered into a deal with Spotify to produce a new podcast series. The goal of the new alliance is apparently to increase the number of “diverse” voices on the platform. As Fox News reports:
Barack and Michelle Obama’s production company is teaming up with Spotify to produce exclusive podcasts for the platform.
Under the Higher Ground partnership announced Thursday, the former president and first lady will develop and lend their voices to select podcasts.
The Obamas launched Higher Ground in 2018 with an initial partnership with Netflix. The idea was to raise new, diverse voices in the entertainment industry. The Spotify partnership seeks to expand the conversation.
In a statement, the former president says podcasts offer an opportunity to “foster productive dialogue, make people smile and make people think.”
But the real question is: will anyone be listening?